Universities of Bath, East Anglia (UEA), University of the West of England (UWE) - Hotels should show an emotional side to recover from pandemic-hit bookings: Marketing that creates an emotional attachment sparks tourists’ intentions to return

Title:
Hotels should show an emotional side to recover from pandemic-hit bookings

Published:
University of Bath, 10 August 2020
https://www.bath.ac.uk/announcements/hotels-should-show-an-emotional-side-to-recover-from-pandemic-hit-bookings/

From the Press Release:
Researchers from the Universities of Bath, East Anglia (UEA), and the University of the West of England (UWE) say their findings challenge the approach that dominates many hotels’ current Covid-19 communication, which is to focus on commitment to cleanliness and the hotel’s cancellation policy.