Podcast of a Seminar (19 Dec 2019) - Digital Higher Education Markets: From Commodities to Assets by Dr Janja Komljenovic

Title of podcast:
Digital Higher Education Markets: From Commodities to Assets

Presenter:
Dr Janja Komljenovic, Lecturer of Higher Education at Lancaster University

Centre for Global Higher Education (CGHE) Seminar 123 [1:24:51]

Content:
"This talk will address essential differences between commodities and assets in the contemporary digital economy; and will conceptualise emerging digital products and services in higher education. It will particularly focus on valuation processes in these new higher education markets and the construction of higher education future."

To read more & listen to the seminar:
https://www.researchcghe.org/events/cghe-seminar/digital-higher-education-markets-from-commodities-to-assets/

Short Article: How to Presonalise Your Digital Higher Education Marketing

Title:
How to presonalise your digital higher education marketing

Authors:
Annet van der Helm and Arjan Burgers

Published:
Eaie, 8 October 2019

From the article:
"Personal communication is still the best approach when it comes to higher education marketing. The trick in this digital age is to see how a personal approach can be used to achieve marketing goals."

To read this article:
https://www.eaie.org/blog/personalise-digital-higher-education-marketing.html