Title:
Researchers Use Eye Tracking to Discover How Mobile Apps Grab Our Attention – With Surprising Results
By:
Aalto University
Published:
SciTechDaily, 6 October 2020
From the article:
As part of an international collaboration, Aalto University researchers have shown that our common understanding of what attracts visual attention to screens, in fact, does not transfer to mobile applications. Despite the widespread use of mobile phones and tablets in our everyday lives, this is the first study to empirically test how users’ eyes follow commonly used mobile app elements.