"Yet despite all this investment of time and resources, few strategic plans enjoy strong consensus that they are meaningful and have a real impact on the trajectory of the college or university.
Too often strategic plans fall short of serving as a guiding light for the future. Some are triumphs of form (or wordsmithing) over substance. Their key points often are expected, and they share much in common with those of similar, but also dissimilar, institutions. “Educate students for the global 21st century,” anyone? How about “Produce cutting-edge research?”
So if the results are less than impactful, then why do we invest so much in strategic planning?"
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