Title:
The ancient African plant that captured Armani’s attention
Author:
Natalie Simon
Published:
University of Cape Town, 7 September 2021
From the article:
Although it’s widely used in African traditional medicine, modern science is only beginning to appreciate the remarkable pharmaceutical and cosmetic applications of the plant Myrothamnus flabellifolia. This is why designer, Giorgio Armani, chose it as the main ingredient in his skincare range, Crema Nera.
Known as Uvukakwabafile in isiZulu, Umazifisi in isiNdebele and Mufandichumuka in Shona, M. flabellifolia is believed to be one of the most ancient plants on our planet.