Title:
Universities in Asia turn to peer recruitment of students
Published:
University World News, 20 August 2020
https://www.universityworldnews.com/post.php?story=20200820111559916
From the article:
Research has shown that peer to peer interactions influence the majority of students when deciding where to apply to study. In a study conducted by Unibuddy and Intead, 57% of students said they were influenced by the conversations – compared to 47% citing friends and family as the most influential reference.