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Friday, February 14, 2020

Press Release (13 Jan 2020) - Kaplan Survey: Percentage of College Admissions Officers Who Visit Applicants’ Social Media Pages on the Rise Again

Title:
Kaplan Survey: Percentage of College Admissions Officers Who Visit Applicants’ Social Media Pages on the Rise Again

Published:
Kaplan (kaptest.com/blog) Press Release, 13 January 2020

From the Press Release:
"Results from Kaplan Test Prep’s 2019 college admissions officers find that 36 percent of the nearly 300 admissions officers polled visit applicants’ social media profiles like Facebook, Instagram, Twitter, and YouTube to learn more about them⁠—up from 25 percent last year and following a three year decline in the practice since the high mark of 40 percent in Kaplan’s 2015 survey*. This comes as teens are increasingly using newer social platforms such as TikTok and Twitch."

To read the Press Release & watch a 2-minute video on Kaplan's survey results:
https://www.kaptest.com/blog/press/2020/01/13/kaplan-survey-percentage-of-college-admissions-officers-who-visit-applicants-social-media-pages-on-the-rise-again/