Title:
French business schools sell luxury lifestyle to Chinese recruits: Institutions launch courses focused on top brands and spirits to boost international recruitment
Author:
Anna McKie
Published:
Times Higher Education, 22 January 2020
From the article:
"The French way of living, typically seen as one filled with fine wine, high fashion and good food, as a special allure. And French business schools have found a way to tap into this perspective by offering degrees in the art de vivre, offering international students the chance to live and learn that famous French attitude.
The shift is particularly aimed at Chinese students, who ...."
To read this article:
https://www.timeshighereducation.com/news/french-business-schools-sell-luxury-lifestyle-chinese-recruits